Among the various cosmetic companies who still perform cruel, unnecessary tests on animals, L'Oréal takes the cake as my personal favorite. To detest that is. Yes, other cosmetic companies test on animals, however, L'Oréal is relentless when it comes to messing with cruelty free consumers. Besides selling to China, causing their already animal tested products to be tested a second time for China's market, the cosmetic giant has purchased some beloved cruelty free companies. See a complete list of brands owned by L'Oréal.
Some cruelty free companies purchased by L'Oréal:
- The Body Shop
- NYX- As of 2014.
- Pureology- (100% Vegan company)
- Urban Decay
Not only does the largest cosmetic company in the world test on animals, they deceive consumers about this fact. In 2014, L'Oréal rolled out a new animal testing statement stating, "L'Oréal no longer tests on animals anywhere in the world, nor does it delegate the task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes." Pay close attention to the second sentence here, they make exceptions! ( This is L'Oréal's "Getting away with animal testing in China" card.) No truly cruelty free company makes exceptions!
L'Oréal's new March 2013 rule, "We do not ask our suppliers to conduct animal tests on our behalf. When a supplier proposes us an ingredient, we ask to examine its safety dossier. If the dossier contains data generated by means of animal testing before March 2013, L'Oréal can retain the ingredient. If the data was generated after March 2013 and was for a cosmetic application, L'Oréal cannot retain the ingredient. If the data was generated after March 2013 but was for usage other than cosmetics, then L'Oréal can retain the ingredient." L'Oréal states that it no longer uses ingredients tested on animals IF the ingredient was tested AFTER March 2013 and ONLY IF the testing was strictly for cosmetic purposes. This loophole allows L'Oréal to use animal tested ingredients in new products! New skin care products are labeled as "medical use ", not "cosmetic use", allowing L'Oréal to continue using animal tested ingredients.
The Nestlé connection:
Though unrelated to the beauty industry, I want to point out that Nestlé owns 30 percent of L'Oréal. I bring this up because of Nestlé's deplorable ethics, including deforestation,
killing of Orangutans, and infant formula scandals.
L'Oréal's new March 2013 rule, "We do not ask our suppliers to conduct animal tests on our behalf. When a supplier proposes us an ingredient, we ask to examine its safety dossier. If the dossier contains data generated by means of animal testing before March 2013, L'Oréal can retain the ingredient. If the data was generated after March 2013 and was for a cosmetic application, L'Oréal cannot retain the ingredient. If the data was generated after March 2013 but was for usage other than cosmetics, then L'Oréal can retain the ingredient." L'Oréal states that it no longer uses ingredients tested on animals IF the ingredient was tested AFTER March 2013 and ONLY IF the testing was strictly for cosmetic purposes. This loophole allows L'Oréal to use animal tested ingredients in new products! New skin care products are labeled as "medical use ", not "cosmetic use", allowing L'Oréal to continue using animal tested ingredients.
The Nestlé connection:
Though unrelated to the beauty industry, I want to point out that Nestlé owns 30 percent of L'Oréal. I bring this up because of Nestlé's deplorable ethics, including deforestation,
killing of Orangutans, and infant formula scandals.
"L'Oréal, because you're worth it"........I think not!
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